ABOUT ME

Hello, I’m Sam Squire

I’m a clinical counsellor, writer, meditation guide, and shamanic practitioner.

For more than a decade, I’ve worked in the health and wellness industry. I’ve taught and supported thousands of people through meditation classes, workshops, therapy, online programs, and in-person retreats.

I have also spent the last decade reconnecting with my Nakoda ancestry, which has helped me reconnect with myself at a soul level because Indigenous culture is so rich in spirituality. This journey has shown me that, at a soul level, we are all so much more than our human ancestors. It has shown me that we are an extension of nature. It has shown me that we are spiritual beings having a human experience. It has shown me that who we truly are is what we are here to remember. The question, “Who am I?” offers a never-ending, ever-evolving answer until we return to the stars. 

My spiritual exploration and cultural reconnection have shaped how I relate to life and all of creation—with mindfulness, gratitude, and respect at the forefront. They have taught me that wisdom lives in the present moment and that Ceremony can be anything that brings us into presence and connection. Living life as Ceremony isn’t a template, recipe, or direct path. It’s a way of being and a way of living—one that helps us reconnect with our true selves and spirituality. Life is the Ceremony of remembering who we are.

My work is an extension of who I am and what I have learned. I studied communications, journalism, public relations, advertising, and media production before eventually returning to school to become a clinical counsellor. Alongside my academic education, I’ve studied yoga, meditation, mindfulness, and shamanism.

Before becoming a counsellor, I spent years building businesses and communities in the health and wellness space. I taught yoga, Pilates, fitness, and meditation; led workshops and retreats; created an online yoga and meditation community; and worked with organizations and studios across Canada. In 2017, I was named one of CBC Manitoba’s Future 40 and nominated as one of the Future Leaders of Manitoba.

Today, my work takes a few different forms. I work one-on-one with people as a clinical counsellor. I offer an online 30-day group practice called Life as Ceremony, which I host a few times a year; a three-month mentorship program called Reconnect with Self and Spirit; and in-person retreats. I also share my writing on Substack and host a podcast, both called Life as Ceremony.